It's just as your title says—uploading etiquette. It's basically respecting the usual uploader's effort in snipping everything properly and uploading them in order. And usually those who upload over the main uploader upload almost instantly after the chapter's put up in the legal site which in turn decreases the chances of the author gaining profit. Some uploaders even schedule uploads a week after the official release to have more people read legally. The norm just then became 2-3 days after official release because many felt a week later was too long of a wait. So yea, it just all boil down to respect.

I'm not the one who uploads or anything but i see this issue a lot in multiple mangas, why is it inappropriate to upload chapters even if ur not the usual person that does it? Do u get paid? Or is it just part of the rules? I'm not trying to be inflammatory, just genuinely curious