They went back in time because one of them died in 1 and 2nd timeline, so this is the third timeline and «final» chance. I’m guessing they both want each other to be alive, and that’s why they went back in time. And in those timelines J already realized his feelings- I think.
100% confused af as to what's going on but who am I to complain after that kiss? ٩(๑❛ᴗ❛๑)۶