I think Rosa meant that her mother embodies Flora itself! After all she built it from the ground up and turned it into what it is today. Rosa mentioned that even the flowers placed around and inside the building as well as the fragrances, were carefully selected by her mom to complement the hotel, create a sense of comfort and encourage customers to stay and spend more. She's incredibly meticulous and controlling when it comes to her business and every little detail surrounding it. So in a way Flora is an extension of herself almost as if the two are one and the same!

I don’t get all these metaphors, talking bout how her mom is floral