idk why he's called the "bad boy prince" in the title lol, bro is a cinnamon roll. It's cute and generally fluffy, I hope the rest will be uploaded soon.
The title in japanese calls him akuyaku ouji (something like villain prince) so I guess like all those villainess stories the title bad boy prince comes from the prince before mc reincarnated.
Sorry but the two CEOs or w/e they are sitting there drinking red wine out of what look like whiskey tumblers was really funny to me.
let's imagine that it was a port wine lol