Why do guys like being hated on

I really don't understand why do guys like being hated on??? Like I somehow guys are more interested in me by friend zoning them and telling them straight out how uninterested I am like there is this one guy who I really like as just a friend like he's really fun to talk to but he keeps trying to date me and I'm just straight up telling him like bro I just think of you as a friend I'm straight up friend zoning you and for some reason that's not turning him away it's like it's making him more interested like huhh????

Like this made me think of this because I seen a tiktok where it was like being tsundere actually worked and I'm here thinking like they're actually right when I think I'm back about how I would be so mean to guys and I was straight up just bro zoning them all the time like I am doing right now for some reason made them more interested I don't understand