They're reclaiming a slur.
Like how black oeopl use the word: "nigga" or queers use the words: "fag, dyke or ponk" or disabled people use: "retard" or the most close to home in this case would be how women who aren't in this niche use the word: "bitch".
Turning the word into something positive to them because people are gonna call them that anyway,...... 2 reply