You have to understand that even though he was a CEO, he was still a naive teen. He was probably only thrown into the role of CEO recently. He didn't grow up being groomed into one, until his father lacked an heir. That's why he was kind and not a tyrant like his father and grandfather before him. He did say the only thing he knows about being a tyrant CEO was being rich and handsome and not any other other required qualities. He was a young bumbling TEEN CEO that was transmigrated into a bumbling TEEN emperor. There was no changes to the character, just the title.

story is great. characters are good. but the forced misunderstanding trope that keeps going on with both ml is starting to get tiring. he's the company president and the new emperor but he suddenly becomes dense/dumb as shit at the most inconvenient time. the ml's overthinking and baseless assumptions is like the thin rope this plot is desperately hanging onto... and im trying my best to hang onto it too lol. hope i get to the good part soon (only in ch64)