From what i see, omegaverse isnt main stream yet, not likely for a few more urs. BUT the concept of werewolves alpha beta shit has been pretty mainstream that its been getting out of hand. Like how some students who read one definition line and run away with.
And yes yaoi is is getting mainstream. Not as wholesume and big cos the media is littered with misogynistic opportunistic capitalists monkey, but atleast fans are getting fed.

We are all here familiar with the concepts and lore of the omegaverse - but with all things, what seems like a niche genre now is tomorrow's "blockbuster".
People of all backgrounds seem to be devouring werewolf/orc/etc, a/b/o smut en masse. It reminds me of my grandmother's harlequin romances, but with heat cycles rather than swashbuckling. It's commonly available and omegaverse adjacent.
Even the toxic man-o-sphere uses the terminology - although if a smutty a/b/o movie came out, I wonder if they would abandon the metaphor. Maybe it would collapse entirely?
I don't know. It seems like "horny woman" media is such a wildcard. You all saw what happened with Heated Rivalry at the beginning of the year - is yaoi in general becoming more mainstream??
Just trying to read the bones here from a semi-isolated canadian perspective anyway, curious of the community's thoughts.