I understand that you may not like it, but it's not really wow quality, it's just that people love the story and messages behind the film. I didn't like it much the first time either, except for their songs, but I gave it another chance and forgot about it the second time. After watching it a second time, I understood some of the characters better ...... reply
I think you liked him at first, but after you got to know him you don't like him anymore.
Or maybe you even saw that he's not your type. I've experienced something like this myself and I recommend you try to refuse him to his face nicely but clearly and firmly.
If he still doesn't understand, just say you don't want him anymore and...... reply
