Jinx again at the top

My question is WHY IS IT SO POPULAR?
I've read a few chapters and it was just seme raping uke all the time and being a jerk and uke being helpless and stupid. Do people actually enjoy reading about rape? Or is it just that the seme is handsome and there's a lot of smut so it's enough to be popular?

Because I can totally understand that some people enjoy dark, psychological stories... But there wasn't much psychological stuff, it was just a lot of non-con sex