We are all here familiar with the concepts and lore of the omegaverse - but with all things, what seems like a niche genre now is tomorrow's "blockbuster".
People of all backgrounds seem to be devouring werewolf/orc/etc, a/b/o smut en masse. It reminds me of my grandmother's harlequin romances, but with heat cycles rather than swashbuckling. It's commonly available and omegaverse adjacent.
Even the toxic man-o-sphere uses the terminology - although if a smutty a/b/o movie came out, I wonder if they would abandon the metaphor. Maybe it would collapse entirely?
I don't know. It seems like "horny woman" media is such a wildcard. You all saw what happened with Heated Rivalry at the beginning of the year - is yaoi in general becoming more mainstream??
Just trying to read the bones here from a semi-isolated canadian perspective anyway, curious of the community's thoughts.