pls help

so i have been dating my bf for 6 years now and we wanna get married. my parents are happy and support our decision whereas his family will only allow it if i give up my identity i.e change my name to match their ethnicity, shift to their locality and totally integrate into their culture. no compromises. since this is a long standing tradition my bf is in favor of it but i am hesitant to do so bc i take great pride in the name my parents have given me, my culture and identity as a whole. what do you guys think i should do? would it really be worth it to give up my own sense of self for the sake of love?