Depends on who's making the complaint, what they're complaining about and where they're complaining. If the one complaining is actually not affected by issue therefore does not lose anything out of complaining about it, that's privileged. However, if the one complaining is affected by the issue and risked losing something because of the complain, that's just protecting oneself. It's basically performative complaining vs digital activism.

Do you think its a privilege to complain about social issues in the media?